Leads & Attribution

Track where your leads come from and how they convert

Total Leads

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Won

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Conversion Rate

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Revenue

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Lead Records

Attribution accuracy

Exact attribution is shown when UTM parameters or ad click IDs (gclid, fbclid, ttclid) are present. Inferred attribution is derived from the HTTP referrer when UTM parameters are absent — labelled as the source domain. Direct traffic means no referrer or UTM was detected. Google organic search queries are never attributed to individual leads — only the landing page is recorded.